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Butter.ATL
Managing Editor to Creative Lead
2018 - 2021
I worked on the team at Butter from day one, building a brand and media company from an idea to over 100,000 followers, brand and celebrity partnerships, and sponsored content. My role included daily content ideation and creation, long form content development, creative collaboration with major brands, and designing experiential events.
the squad: Brandon Butler (Executive Director), Mike Jordan (Editor-in-Chief), India Nabarro (Senior Designer), Jamal Harris (Project Manager)
creation and production of long-form content series Atlannapedia, Butter.ATL's first sponsored content
recurring content series like Butter Flowcharts, Most Eligible ATLiens, and ATLien Abduction
experience design for immersive events
daily quick-turn topical content
art direction and brand management
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